What's black, white, and green all over?

Panda Global is the premier one-on-one esports team, with regular champions in fighting games such as Super Smash Brothers and Street Fighter. Founded in 2015 by former champion players around the principle of putting the player first, Panda Global is one of the fastest-growing and strongest esports brands in North America. 

BAMBOOZLED

The challenge for the new visual identity was to create a design that could be used for a serious young company with big aspirations that would also be fresh enough to appeal to a broad fanbase of gamers.

THE PANDAGON

Geometric, modular, and charismatic, the new Panda Global symbol is the face of a panda in a double-outlined octagon, with rectangular ears that run parallel to its rectangular eyes.

THE PANDAGON

Geometric, modular, and charismatic, the new Panda Global symbol is the face of a panda in a double-outlined octagon, with rectangular ears that run parallel to its rectangular eyes.